If you have a Squarespace website and are looking for an effective and economical marketing tactic that adds credibility to your business and website. In that case, you are at the right place. In this article, we will discuss an easy and productive marketing tactic that can help you achieve your business goals.
Marketing is one of the best aspects for businesses, it helps them to attain some recognition and spear brand awareness. But occasionally, brands complain of spending too much on the advertisement and worry about less ROI. But what if we tell you there is one underutilized marketing tool that is almost free of cost and helps to promote your brand, would that interest you? If yes, then this article is just for you.
As the world is marching towards online establishment and presentation, website building platforms such as SquareSpace have emerged as they provide ease in building websites and establishing an online presence. However, as presentation is important, you need people to come to your website to explore it. Therefore, we need great marketing maneuvers, and as mentioned, one of the most underutilized marketing tools is – Reviews.
Reviews play a vital role for the business in attaining more sales as 93% of customers read online reviews before buying a product. There are various online platforms where consumers can read reviews related to any brand/product. As it is important to collect reviews, it is equally important to showcase them, else, what is the point of having reviews if you cannot show them to your potential or target customers.
Talking about reviews platforms, we have various spaces where people can post their reviews and read other people’s reviews. Some of the major sources are Google reviews, Yelp reviews, and Facebook reviews. So, how about combining all the reviews in one place and improving your credibility. Sounds amazing, right? And for that, we have some of the best tools readily available in the market, which provides you the ease to collect and add reviews to Squarespace website.
Best Tools To Add Reviews On SquareSpace Website
A consumer always looks for reviews before buying any product or trusting any brand for the purchase. It helps them know a brand in a better way, and it provides them a clear idea about any particular product. Reviews are necessary for the businesses as well, as they help them to know their reputation in the market and reception of their products. While reviews help both parties involved, here is a list of the best tools that help users to embed reviews on Squarespace website. It helps consumers make their purchase decisions and helps businesses prove their credibility.
1. Tagembed
Tagembed is a well-renowned social media aggregator tool that helps users collect social media feeds from various social media platforms and displays on the website. You can use the tool to collect reviews from various sources and then showcase them as a unified presentation on your website. The tool is compatible with 18+ social media platforms. Hence you have a wide range of options to collect reviews for your business.
Alongside easing the embedding process, it provides various other features that add great significance to this strategy. For example, you can personalize your widget as per your style with the help of the customization feature, as it allows you to change font size, font colors, and more. You also have the option to change the layout and theme of the widget; here, you can choose the layout/theme that suits the style of your Squarespace website, as it helps to bring grace to your website and makes it more presentable to your visitors.
Often it happens that consumers mention other brands’ names or talk about other products while writing reviews for your business. With the help of the moderation feature, you can hide these particular types of reviews and keep your visitor focused on your brand/product. Custom CSS, Custom CTA, and analytics are some of the other major features this tool provides.
2. Brightlocal
Displaying reviews to your visitor is important as it helps you prove your business’s credibility and helps to increase your brand reputation. Brightlocal is another tool that helps you collect reviews from various platforms, then helps you combine them as one feed, and then displays them on your website.
The tool also provides you the feature to collect reviews from various platforms, monitor your reviews, and showcase them on your website. The tool is simple to install and provides ease in operating.
3. YotPo
Online customers cannot physically touch or feel your product; hence they heavily rely on online reviews and testimonials for this purpose. With the help of YotPo, you can easily showcase these reviews to your website visitors as the tool helps you collect and showcase reviews related to your brand/product to your visitors. Furthermore, just like the tools mentioned above, YotPo also allows you to customize your feed as per your need to increase the charm of your review widget and website.
Summing It Up
There is no doubt that word of mouth plays an important role for businesses in attaining more recognition and reputation in the market. Reviews that can be counted as word-of-mouth publicity often fail to reach the desired target, as consumers cannot find them. By embedding them on your website, you can easily showcase your reviews to your target audience and win their trust. So go ahead use the tools mentioned above, and reach your business goals.
