These days an increasing number of business owners have started creating Facebook pages instead of traditional websites. If you want to have a place on the web where people can go to get detailed information on your business, it is important to consider these two options and what each one has to offer. The more time you spend doing this research, the more you will benefit overall.
Pros of using a Facebook Page
There are many benefits associated with using a Facebook page over a traditional one for your business.
Free and Easy
One of the best things about this particular option is that it’s completely free and very easy to set up. If you want to save as much money as possible, you will certainly want to consider doing this. The fact is that a traditional website can cost quite a bit when you consider the domain and hosting fees you’ll have to pay each month/year.
No Commitment
You won’t have to make any firm commitments with a Facebook page, which is also a very good thing. If you ever find that you have outgrown social media, you can always choose to purchase and set up a traditional website.
Massive Exposure
Considering the fact that hundreds of millions of people all over the world use Facebook, you will definitely get the kind of exposure you need for your business. Because there are so many different people who use this particular social media platform, you will increase the chances of getting your business noticed in a very big way.
Effective Engagement
There is almost no better way to engage potential customers than by going on social media, so you will need to remember that as well. If you really want to connect with your customers, this is one of the best ways to do it.
Cons of Using a Facebook Page
Limited Design
If you choose to use Facebook for your business, you will have to follow their page layout. This can severely limit your ability to get creative and draw in new customers.
Limited reporting tools
There is also the fact that Facebook doesn’t offer the kinds of reporting and analytics tools that you would get if you had a traditional website. These tools can be very important, so you will need to remember this.
Pros of using a Traditional Website
Cost Effective
You will find that there are lots of different traditional website options available, many of which are quite cost effective. Even those who are on a tight budget shouldn’t have any issue with finding a cheap domain and hosting services to match their needs.
Credibility
The fact is that a traditional website will lend a lot of credibility to your business as a whole. These days most businesses have their own site, and not having one could impact you in a negative way. If you want your business to be taken seriously, you will have to remember this.
Reduced overhead
A majority of consumers prefer to get information for businesses online. If you make your website a truly useful source of information, you can cut down on operational costs in a very noticeable way.
Cons of using a Traditional Website
Maintenance
There is quite a bit of maintenance work that is required when it comes to having a traditional website, and you might not have the time to put in.
Expenses
While having a Facebook or social media page for your business is free, a traditional website comes with numerous expenses. If you cannot afford to spend a lot of money, a website of your own might not be the best choice.
Conclusion
A vast majority of businesses these days have their own website, but many of them are also on Facebook and other social media platforms. Ideally you should have both for your business, but there are benefits of choosing one over the other. Those who want to save money while still getting the word out about their business will want to look into setting up a Facebook page. If you can afford the domain and hosting costs though, a traditional website will definitely add credibility to your business.
